![]() ![]() You will get full access to divisare archive and you will help us keep the lights on.ĭivisare subscription is free for teachers & students No Ads. If you like what we’re doing, please Subscribe. No click - like - tweet - share, no advertising, banners, pop-ups. This is why Divisare is a place to perceive architecture slowly, without distractions. Instead of hastily perused information, we prefer knowledge calmly absorbed. Instead of a quick, distracted web, we want a slow, attentive one. Patient work, done with care, image after image, project after project, to offer you the ideal tool with which to organize your knowledge of contemporary architecture. Join us in taking a stand against the short attention architecture media.ĭivisare is the result of an effort of selection and classification of contemporary architecture conducted for over twenty years. As the interior steps down to the river, it acts as a seating space around the Forum – the hub of Today at Apple and a live source of creativity, education and entertainment. It passes through the building’s walls – dematerialized to pure glass – and connects to the store’s buzzing center, sheltered by an impossibly thin carbon fiber roof, supported on slender stainless-steel columns. The stairway transitions seamlessly between the outside and inside. The gentle descent of levels creates active spaces where people can connect, create, and experience the city and river together. ![]() Apple Michigan Avenue sits atop a wide new public stair, created to lead down from the plaza to the river. It is the spot where Point de Sable – the founding father of Chicago – first lived and worked. Pioneer Court is an urban plaza steeped in Chicago history. It unites a historic city plaza that had been cut off from the water, giving Chicago a dynamic new arena that flows effortlessly down to the river.” Sir Jonathan Ive said, “Apple Michigan Avenue is about removing boundaries between inside and outside, reviving important urban connections within the city. It is a different idea of the web, which we might call slow web. ![]() banners, pop-ups or other distracting noise. No "click me," "tweet me, "share me,” "like me." No advertising. Behind all this there is the certainty that we can do better than the fast, distracted web we know today, where the prevailing business model is: "you make money only if you manage to distract your readers from the contents of your own site." With divisare we want to offer the possibility, instead, of perceiving content without distractions. A long, patient job of cataloguing, done by hand: image after image, project after project, post after post. ![]() Every Collection in our Atlas tells a particular story, conveys a specific viewpoint from which to observe the last 20 years of contemporary architecture. Our model was the bookcase, on whose shelves we have gathered and continue to collect hundreds and hundreds of publications by theme. So we began to build divisare not vertically, but horizontally. May be because we wanted to distinguish divisare from the web that is condemned to a sort of vertical communication, always with the newest architecture at the top of the page, as the "cover story," "the focus."Ĭontent that was destined, just like the oh-so-new architecture that had just preceded it a few hours earlier, to rapidly slide down, day after day, lower and lower, in a vertical plunge towards the scrapheap of page 2. ![]()
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